"Just Do It"

This commercial is a somewhat inspirational Nike commercial with a hysterical spin on it. It shows famous athletes such as Lance Armstrong boxing, when in real life he was the greatest cyclist of all time. It also shows Andre Agassi, one of the greatest tennis players of all time playing baseball for the Boston Red Sox. This pattern continues throughout the commercial using famous athletes playing or participating in a sport that they aren’t known for. In each case the athlete is excelling at the activity at which they are doing, for instance when Randy Johnson, a great major league baseball player is shown bowling a 300 game or when Serena Williams, a professional tennis player, is shown playing pro beach volleyball and she spikes for the win of a match. There is an underlying theme besides the famous athletes competing in different sports, it is that they are all focused, zoned in, achieving greatness. At the end of the commercial it shows Randy Johnson receiving a trophy, Andre Agassi getting an ovation from the Red sox fans, and finally shows Lance Armstrong being lifted up by his supporters and carried away with his fist in the air after winning the boxing match with the Nike slogan "Just Do It" fading to the classic Nike swoosh. This is associating Nike with greatness and amazing physical achievement and most importantly it displays strength with Lance Armstrong’s fist in the air.